New Product Introduction- A Grass Roots Approach

"Make your product easier to buy than your competition, or you will find your customers buying from them, not you."
-Mark Cuban

Over 182,000 products were introduced in 2008 alone. Most of these new product introductions were either line extensions, or second generation improvements of the original product. The sad news for new product developers according to Acupol:95% of them fail.

So knowing these statistics, why do so many new products get introduced?
Simply stated, if cash is the lifeblood of a business, introducing new products is the pump that primes it. Like it or not, we must continue to innovate and introduce new products to grow organically.

So how do we find a grass root approach, we can use to launch new products, especially if we don't have a large budget? What can be done if you invented a product and want to introduce it to the market, to test out the viability of it being a commercial success? Most important of all, can we be effective on a shoe string budget?

"Showcasing" is a term coined for new product introductions. Showcasing is using an internet based website as a static resume to show a new product in the best possible light. Once your product is "market ready", you can start showcasing the new product introduction process.

Showcasing is a simple low cost internet website used as your primary marketing tool.
You need something simple and professional looking, so you look like you are in business, with a product that looks successful. There are five web tools you need to launch your new business or product showcase for marketing your new product.

These are the 5 key internet services you need:
* domain name
* website template
* hosting service with email
* auto responders to put your showcase on automatic
* an e-commerce provider like Pay Pal that charges you a small transaction fee.

The real inside secret to "showcasing" new product introductions are:
- You can launch it for under a hundred bucks.
- More importantly, you can operate a simple static website for your new product for under $100 annually. That is a very important component.

What do you do with your new product showcasing website, once it's up and running?
How can you market this new product to your niche target market and customers?
Are there inexpensive ways to market this showcasing tool, knowing you probably don’t have a lot of money?

Here are several effective low cost ways to market and expose your product to the right niche customers. Choose a domain name that best represents what your product is about or what it does: Like: nichetools.com.

It then becomes your company name as well your product name.
You want names that describe what the product is and at the same time focuses on your keyword descriptions. Sorry: Next Generation Niche Products Inc., is a lost cause and money pit.

To market your product to your target market and niche customers, identify several key words closely related to the product. There is plenty of content on the subject of creating effective domain names online. All your efforts to market your new products should focus and center around both your domain name and your keywords.

Here are couple low cost grass root tools you should use to market and showcase your new product. Write articles, and submit them to article directories. You get back links and reach those people searching for the keywords in your niche market.
Write press releases using the same principles as you do when writing articles and they produce the exact same results.

You can submit press releases for free as well as publish articles for free, right on the internet. If you have a couple of hundred bucks, find a good press release source and publish it through them when you can. A little cash and a lot of energy will go a long way to show new products in the best possible light. Best of all, you've finally launched your new product for someone to see, maybe even buy, or to potentially license from you.



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